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002 / Positioning / UK / USA

Brand positioning.

Category definition, competitive analysis, the position and the proposition that expresses it.

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The Brand Positioning Studio. We work with the few who refuse to sound like the many.

Working from London, for brands in UK + USA

gellan@imposition.studio

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From our journal

Imposition's Brand of the Month for September: On
The positioning statement is not the positioning
How to tell your positioning has stopped working
Why most brand positioning fails

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© MMXXVI Imposition StudioImpose meaning. not message.